DESIGNER BLOG

12
Jul

Beyond Borders

“Every success story is a tale of constant adaption, revision and change”, and at Creative Caterpillar we believe that with change comes immense opportunity, and great reward. For Creative Caterpillar, good design must stand the test of time – it must be true to the brand yet adaptable to work across all platforms. It is our multi-disciplinary team who will be able to bring brands in the market to life through brand development, strategic communications, interior branding, videography, and

25
Jul

Change is Here

Nelson Mandela Metropolitan University was a comprehensive university that was formed when several tertiary education centres combined in 2005. In 2016 it was announced that they would now become Nelson Mandela University, which was a big shift from being named after a metropole to being named after a man with an incredible legacy. Creative Caterpillar was tasked with the rebrand of the university and to help them unlock the immense brand capital that comes with the Nelson Mandela name. We wanted to create

20
Apr

Stronger Together

The challenge: To create a unifying corporate identity and brand architecture for a group of companies in the petroleum industry. They are the licenced provider of petroleum to Caltex-branded fuel stations in the Limpopo area.The logo needed to reflect the company’s values of excellent service and quality products. Our solution: We created an elegant, strong logo that will stand the test of time and translates across the brand architecture. The blue symbolises trustworthiness and quality

18
Jan

Local is Lekker

2016 was a big year for moov, not only did they reached the 60-year milestone, moov also introduced convenience stores to their business offering. The moov country stores set themselves apart from other convenience stores because they feature a local produce section, in partnership with Overberg Agri. We were tasked with the creation of a logo for the country store that tied in with the current moov corporate identity, but can still stand on its own. We incorporated the reversed out, stylised

19
Sep

Love Me DU

DÜ is a brand that truly cares. They’re all about paint, people and passion and this shows in everything they do. Creative Caterpillar has been the brand custodian since 2014 and this year we implemented the ‘Love Me DÜ’ campaign. This campaign was designed around DÜ’s slogan ‘Paint. People. Passion’ and it is meant to emphasise the effort and care DÜ puts into its relationships with customers and the quality products they provide. It began with the creation of the Love Me

10
Jun

Experience Excellence At Every Stage.

De Jonghs Panelbeating Centre is a second generation, family business based in Strand, Western Cape. Established in 1972 by Dirk Johannes Jakobus De Jongh, the business is now proudly owned by his sons, Dirk and Jako De Jongh. The brothers approached Creative Caterpillar a year ago and for the past 12 months we have re-branded and crafted the new De Jonghs Panelbeating Centre Identity. The journey started with creating a new logo, generating a slogan that is true to their brand, and

13
May

Mooving Forward

On the stormiest day of the year so far, with gale force winds and driving rain, we set out for Arniston to present the 60-year logo to Moov. The weather was as momentous as the occasion! We arrived in Arniston to clear skies and a light breeze. The atmosphere in the hall was one of merriment and excitement. Albert and I presented the Moov 60-year logo along with the new brand manual. Left

23
Feb

A Reason to Smile

A Reason to Smile

North Hobart Dental At Creative Caterpillar we are not limited by boundaries. Everyday we stretch the boundaries of design conventions, and ever so often we overcome the boundaries of space as well. This has never been truer than with our client North Hobart Dental. Challenge: Hobart is the capital of Tasmania, an island off the coast of Australia. North Hobart Dental is a family and cosmetic dentistry based in the heart of the eclectic town. The owner of the

18
Nov

Mix it up with Urban Brandy

Mix it up with Urban Brandy

Winston Churchill once said that “to improve is to change, to be perfect is to change often” and the South African Brandy Foundation has taken this to heart. Situation: Soon South Africa and the world will be introduced to Urban Brandy, a feast of brandy like no other experienced before. We have been tasked to create a Corporate Identity that would translate to all components that make up a feast of the senses. Our logo had to be seamlessly integrated

19
Oct

Dü Paint + Tool Website has gone live

Dü Paint + Tool Website has gone live

Situation: The re-branding of Dü Paint + Tool has been an immense success. The fun identity, the vibrant colours and the playful branding generated for Dü Paint + Tool have culminated in the creation of a website to match. Challenge: The new Dü Paint + Tool Website had to appeal to a diverse audience with not only cross-cultural interests, but a diverse age groups as well. Our design efforts were focused at making the site easy