DESIGNER BLOG

13
Nov

The Branding Company Guide: 6 Steps to create a Brand Style that Converts

Figure 1: The Branding Company Guide The Branding Company Guide: 6 Steps to create a Brand Style that Converts Whether you’re a branding company or any other business, it is important to understand the impact branding has on your products and/or services. With over 18 years of experience as a branding company, we have and will continue to successfully develop distinctive brand identities and ensure your brand message is communicated clearly

06
Nov

5 Reasons Why Video Marketing is Powerful (Proven Results): The Videographer Cape Town Guide

5 Reasons Why Video Marketing is Powerful (Proven Results): The Videographer Cape Town Guide Lights. Camera. Action. You got yourself a video. If you are considering incorporating videos into your marketing strategy, you are making the right decision. With video marketing, you can get “66% more qualified leads per year”, increase sales and engage with your target market in a more interactive way. Do not underestimate the power that is video marketing and the benefits you can gain from it. This article is a

30
Oct

Business Card Design: The 4 Key Reasons You Need One

Business Card Design: The 4 Key Reasons You Need One Don’t take business cards for granted. That little piece of card has been proven to add value to you and your business. If you want to make a memorable first impression, you need to consider the design of your business card and the information entailed in it. We discover why business cards are so important, and how it can be used as a powerful marketing tool. In this article, we cover the following:

16
Oct

Creative Design Company Guide: 6 Key Steps to Brand Building

Creative Design Company Guide: 6 Key Steps to Brand Building Creative design opens up valuable opportunities for businesses. For that reason, it is important to understand the significant value and benefits good design can have on your business performance. In order to compete in this global market, you need to acknowledge the impact of design and how it plays a critical role in your target market’s buying behaviour as well. As a creative design company, we are strong believers in great design work.

16
Oct

4 Reasons Why a Company Logo Design Is Important For Your Business

4 Reasons Why a Company Logo Design Is Important For Your Business Do you understand the impact your company logo design has on your business? A company logo and make or break your brand! A company logo design is vital for your business because it quickly grabs the end-users attention and communicates the company’s core values. “It gives customers and clients the first glimpse into your brand identity” (Deanna deBara, 2017). When designing a company logo, it is important to consider the following

28
Aug

The Leaders of Change

“Sports do not build character. They reveal it.” When Nelson Mandela University went through a creative rebranding process, the ‘Madibaz’ sporting kit was designed to represent this prestigious institution where the brand assets are more prominent.

16
Aug

Behind the Brand: Re-imagining An Iconic Name

"Change should be revolutionary rather than evolutionary". Take a look at the creative process behind the Nelson Mandela University brand, and the work that is yet to come!

16
Aug

Behind the Nelson Mandela Rebrand

Nelson Mandela University is an institution that is recognised for its leadership. At Creative Caterpillar, we created a corporate identity that truly speaks to its ethos, generating cutting-edge knowledge that can change the world.

02
Aug

Elegance, Refined

“Building your brand is the single most important investment you can make in your business”. At Creative Caterpillar, we have the passion and skillset to create brands that stand out from the crowd and that our clients are proud to own and work for. Our client, House of Granite, approached us to recreate their brand image. The aim of re-branding House of Granite was for them to become the most respected and sought after granite and service provider in

12
Jul

Beyond Borders

“Every success story is a tale of constant adaption, revision and change”, and at Creative Caterpillar we believe that with change comes immense opportunity, and great reward. For Creative Caterpillar, good design must stand the test of time – it must be true to the brand yet adaptable to work across all platforms. It is our multi-disciplinary team who will be able to bring brands in the market to life through brand development, strategic communications, interior branding, videography, and