DESIGNER BLOG

28
Aug

The Leaders of Change

“Sports do not build character. They reveal it.” When Nelson Mandela University went through a creative rebranding process, the ‘Madibaz’ sporting kit was designed to represent this prestigious institution where the brand assets are more prominent.

16
Aug

"Change should be revolutionary rather than evolutionary". Take a look at the creative process behind the Nelson Mandela University brand, and the work that is yet to come!

16
Aug

Behind the Nelson Mandela Rebrand

Nelson Mandela University is an institution that is recognised for its leadership. At Creative Caterpillar, we created a corporate identity that truly speaks to its ethos, generating cutting-edge knowledge that can change the world.

02
Aug

Elegance, Refined

“Building your brand is the single most important investment you can make in your business”. At Creative Caterpillar, we have the passion and skillset to create brands that stand out from the crowd and that our clients are proud to own and work for. Our client, House of Granite, approached us to recreate their brand image. The aim of re-branding House of Granite was for them to become the most respected and sought after granite and service provider in

12
Jul

Beyond Borders

“Every success story is a tale of constant adaption, revision and change”, and at Creative Caterpillar we believe that with change comes immense opportunity, and great reward. For Creative Caterpillar, good design must stand the test of time – it must be true to the brand yet adaptable to work across all platforms. It is our multi-disciplinary team who will be able to bring brands in the market to life through brand development, strategic communications, interior branding, videography, and

25
Jul

Change is Here

Nelson Mandela Metropolitan University was a comprehensive university that was formed when several tertiary education centres combined in 2005. In 2016 it was announced that they would now become Nelson Mandela University, which was a big shift from being named after a metropole to being named after a man with an incredible legacy. Creative Caterpillar was tasked with the rebrand of the university and to help them unlock the immense brand capital that comes with the Nelson Mandela name. We wanted to create

20
Apr

Stronger Together

The challenge: To create a unifying corporate identity and brand architecture for a group of companies in the petroleum industry. They are the licenced provider of petroleum to Caltex-branded fuel stations in the Limpopo area.The logo needed to reflect the company’s values of excellent service and quality products. Our solution: We created an elegant, strong logo that will stand the test of time and translates across the brand architecture. The blue symbolises trustworthiness and quality

18
Jan

Local is Lekker

2016 was a big year for moov, not only did they reached the 60-year milestone, moov also introduced convenience stores to their business offering. The moov country stores set themselves apart from other convenience stores because they feature a local produce section, in partnership with Overberg Agri. We were tasked with the creation of a logo for the country store that tied in with the current moov corporate identity, but can still stand on its own. We incorporated the reversed out, stylised

19
Sep

Love Me DU

DÜ is a brand that truly cares. They’re all about paint, people and passion and this shows in everything they do. Creative Caterpillar has been the brand custodian since 2014 and this year we implemented the ‘Love Me DÜ’ campaign. This campaign was designed around DÜ’s slogan ‘Paint. People. Passion’ and it is meant to emphasise the effort and care DÜ puts into its relationships with customers and the quality products they provide. It began with the creation of the Love Me

10
Jun

Experience Excellence At Every Stage.

De Jonghs Panelbeating Centre is a second generation, family business based in Strand, Western Cape. Established in 1972 by Dirk Johannes Jakobus De Jongh, the business is now proudly owned by his sons, Dirk and Jako De Jongh. The brothers approached Creative Caterpillar a year ago and for the past 12 months we have re-branded and crafted the new De Jonghs Panelbeating Centre Identity. The journey started with creating a new logo, generating a slogan that is true to their brand, and