DESIGNER BLOG

01
Sep

How to achieve effective communication through brochure design?

How to achieve effective communication through brochure design? Brochures have become an essential marketing tool for communicating effectively, with information that engages with readers. We are in the digital revolution where people require brochures on their websites and social platforms to share with investors, stakeholders and future and potential clients. They are a useful and powerful tool to get information out to the audience.  They rely on relevant information, images and brand personality. Keeping in mind

06
Aug

4 Types of Corporate Interior Design Solutions

4 Types of Corporate Interior Design Solutions   After the year 2020 offices will never be the same, as people move towards home offices. As a result, corporate interior design would need to shift with the times. Albeit in your home, a home office design still requires a corporate interior designer. There are many factors to consider in your home office design that require the skills of a corporate interior designer. For example, considering natural lighting for that

01
Jul

The Videographer Cape Town Guide: What is the difference between videography and animation

The Videographer Cape Town Guide: What is the difference between videography and animation Communicating via various platforms is a key principle of successful marketing. In today's modern times, branded videos and animation are assets for any business, and a direct influencer of ROI for both small and large companies. There are a variety of ways in which you can communicate your brand, such as through websites and corporate profiles. However, video and animation provide visual experiences that

15
May

What is the difference between a company logo and a corporate identity?

What is the difference between a company logo and a corporate identity? Let’s face it, a company logo and a corporate identity may seem like the same thing but it's not. They are two different objects fighting to be understood in the world of branding, however, they do come from the same entity. In this article, the description of a company logo and corporate identity will be and how they are used. What is a company

29
Apr

Creative Design Company Guide: Corporate presentations, their trends and trade

Creative Design Company Guide: Corporate presentations, their trends and trade   As a creative design company, corporate presentations are part of our service offering to our clients. The purpose of a corporate presentation is to share information with one’s employees, managers, stakeholders and investors. With the current pandemic, companies are turning to digital means of sharing information more than ever. Face-to-face meetings are no longer an option, and so we now completely rely on online gatherings, where documents

02
Apr

Why is a business card design still important for your company

Why is a business card design still important for your company In a world dedicated to an online lifestyle of social media, websites and digital chatrooms, one would rarely rely on a business card design as a form of contacting/communication. Most of our contact is made via email, video calls, and Whatsapp, but certainly, the best form of meeting with clients personally is receiving a business card which includes all the necessary information to follow up digitally.

06
Mar

5 Ways to up Your Brand Design

5 Ways to up Your Brand Design   Human brand design pointers: Go back to source Plan the whole journey Think all the way to the end Design the entire experience Consider everything – especially the little things Refine, deploy, measure, systemise, repeat Good brand design is more than a logo and a pretty typeface. In today’s contemporary business world, competition can be rather

31
Jan

How to Build a Strong Brand Strategy in 3 Steps

How to build a strong brand strategy in 3 steps   Create a new value curve Define your value proposition Align strategy to offering By definition, a brand strategy is a long-term plan for the development of a successful brand in order to achieve specific marketing objectives. A defined, well-executed brand strategy affects all aspects of a business. It is directly connected to the consumer’s needs, emotions, and competitive environments.  

17
Jan

4 Steps to a solid corporate identity

4 Steps to a solid corporate identity Determine your positioning  Define your mission  Establish a UDF  Know your essence             Your corporate identity helps people get a sense of your business culture and personality. It also helps customers recognise your brand and its benefits among a plethora of competitive options. Executed professionally, a strong corporate identity can even increase your competitive edge in the

13
Dec

5 Benefits of Banner Design

5 Benefits of Banner Design Increase Response Rate Boost Sales Create Brand Awareness Attract More Customers Cost & Time Effective There are numerous reasons why using banners to promote your business is a good idea. Looking back at the Roman Empire, the Spanish Conquests, East-Indian Dutch Traders, Ancient Egypt and even WII visual propaganda, banners have been around for centuries. And with good reason. Banners offer an