DESIGNER BLOG

16
Apr

Top 5 High-Performance Brand Strategy Tips

Top 5 High-Performance Brand Strategy Tips A clear, well-defined brand strategy is the single most important organisational exercise one needs to conduct when developing a brand; other than the time spent on concept, design and copywriting, of course. Bottom line – thinking, and structure should always happen first. There can be no creative that hits the mark without a brand strategy that ticks the boxes. Your brand strategy also dictates your marketing strategy. It provides a clear reason for why you

14
Mar

5 Benefits of a Powerful Corporate Identity

5 Benefits of a Powerful Corporate Identity A clear, well-defined corporate identity is like having your own personal North Star – it guides you towards taking business actions that make your company more: Memorable Trustworthy Distinctive Aligned Secure In modern times, due to an unrivalled upsurge in online competition, having a distinct identity and message has never been more important to help distinguish your business. 1. Powerful identity makes you memorable Though considerably more consumers these days take the time to do a proper

01
Feb

Brand Identity Metamorphosis

Brand Identity Metamorphosis As per our previous blog on "7 Key Elements to Create a Strong Brand Identity," we have honed in on why a brand identity is important, and what factors contribute to making it successful. A successful brand identity should be: Distinctive Memorable Agile Cohesive Easy to apply One case study used for research on brand identity is Homi, a Noodle Bar in Australia. Their brand is strong, simple and sophisticated. This sophistication and simplicity has been brought through

16
Jan

Corporate Brochure Design: How to Make It Stand Out

Corporate Brochure Design: How to Make It Stand Out When it comes to brochures, it’s all about the design. It is essential that your brochure design reflects your brand identity because this vital piece of literature is an integral part of your business and you need to make it worthwhile. A successful brochure design can grab the audience’s attention and make them read the information inside. Imagine sitting in traffic and being handed a plain brochure only for you to toss it

12
Dec

Corporate Profile Design: How to Develop One That Works for You

Corporate Profile Design: How to Develop One That Works for You A corporate profile is a professional introduction to your business. It can be used as a marketing tool to attract potential clients and investors, as well as distribute to high-level stakeholders who are interested in understanding your business and service offering. Just like your curriculum vitae, your company profile must contain content that is informative and related to your business. For that reason, you need to ensure that your business profile

04
Dec

How to Integrate Branding into your Corporate Interior Design

Figure 1 - How To integrate branding How to Integrate Branding into your Corporate Interior Design Corporate interior design speaks volumes. Most business owners understand the importance of using consistent branding and are now taking it a step further to link their brand identity to their physical workspace. Creating a well-thought-out office interior space is extremely beneficial in many ways because it reinforces and communicates your company culture and mission to clients

27
Nov

7 Key Elements to Create a Strong Brand Identity

Figure 1: 7 Key Elements 7 Key Elements to Create a Strong Brand Identity A brand identity is a way you communicate with the world, differentiate yourself from your competitors, and create a brand experience that encourages your target audience to engage with you. Have you ever wondered how brands like Nike and Apple are succeeding? Well, these big-level brands know exactly who they are, why they exist and they make certain

21
Nov

A Graphic Design Company Guide: Design that Works

Figure 1: A Graphic Design Company Guide A Graphic Design Company Guide: Design that Works How to Use Graphic Design as a Tool to Promote Your Business Graphic design such as logo, stationery, billboards, and many other design work plays a crucial role in the success of your business. You must be able to market your brand aggressively in order to stand out from the rest of

13
Nov

The Branding Company Guide: 6 Steps to create a Brand Style that Converts

Figure 1: The Branding Company Guide The Branding Company Guide: 6 Steps to create a Brand Style that Converts Whether you’re a branding company or any other business, it is important to understand the impact branding has on your products and/or services. With over 18 years of experience as a branding company, we have and will continue to successfully develop distinctive brand identities and ensure your brand message is communicated clearly

06
Nov

5 Reasons Why Video Marketing is Powerful (Proven Results): The Videographer Cape Town Guide

5 Reasons Why Video Marketing is Powerful (Proven Results): The Videographer Cape Town Guide Lights. Camera. Action. You got yourself a video. If you are considering incorporating videos into your marketing strategy, you are making the right decision. With video marketing, you can get “66% more qualified leads per year”, increase sales and engage with your target market in a more interactive way. Do not underestimate the power that is video marketing and the benefits you can gain from it. This article is a