23
Aug

3 ROI Boosting Benefits of Brand Video

3 ROI Boosting Benefits of Brand Video

Technology has a habit of becoming either irrelevant or fashionable somewhere down the line. Neither which are conducive to progress in the moment.

Luckily, the brand video has survived. In fact, video remains one of the most effective ways to get your message across. Not only that – coupled with the ability to target audiences more selectively via social media and the internet in general, brand video production packs vast amounts of potential in daily user experience and business.

  • Engage more senses
  • Simplify the user experience
  • Increase conversion potential

Many mediums only engage one sense. In radio, it’s hearing. In print ads, it’s sight. In magazine, it may be texture and sight. But a brand video engages numerous senses, triggering deep emotional responses and requires hardly any effort on the account of the user to ‘get’ the message.

Here are the facts:

1. Video boosts conversions

A well-executed, high-quality brand video can create conversions more effectively.

In fact, by adding a brand video to your landing page, you can increase conversions by up to 80%.

2. Video leads directly to sales

Studies show that 74% of users who watched an explainer video about a product or service subsequently bought it.

3. Video gets more qualified leads

Latest stats show that video marketers garner around 66% more qualified leads per year when compared to any other content strategy.

There are four main types of brand video:

1. The Explainer

Explainer videos are a way of conveying information that can explain exactly how your service or product functions.

2. The Interviewer

Interview formatted videos are a great way of providing information which is better to understand.

3. The Animator

This is the simple way of creating brand videos that convey your company requirements. Animated videos provide your brand with depth that are creative, effective and informative.

4. The Company Culture

The company culture videos are a good way to promote your company, showing its environment and showing your products and services.

A brand video recently made for Nelson Mandela takes viewers on a journey of how the brand identity was created, and what the specific designs, icons and elements mean as part of the bigger picture and strategy.

Similarly, the following brand video takes customers on a digital journey of what it’s like to be served by Moov:

Brand Video Client Moov Fuel digital logo-min

When you tell your company story – its purpose, values, how customers benefit – people generally realise that they share similar beliefs with your brand. With this connection, they are eager to find out more about your product or service.

In today’s world, a good brand video remains the most powerful way to tell great brand stories that yield results. If you are interested in creating a customised brand video contact Creative Caterpillar.

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