4 Best Practices for Vehicle Branding

4 Best Practices for Vehicle Branding

At Creative Caterpillar, we keep the following four pointers in mind when developing fleet branding best practices:

  • Keep it simple

  • Look professional

  • Choose fonts wisely

  • Think three-dimensionally

In addition to providing transport, vehicles present a most useful avenue for advertising.

Vehicle branding can communicate company and product messages to potential customers at a fraction of the cost of traditional advertising. So much in vehicle branding ends up as clutter. You can turn this around by harnessing brand assets properly and making it impactful with simple designs and short, punchy copy.

Vehicle Branding Client - Tengwa Africa Vencor Dü Paint + Tool-min

Figure 1: Vehicle branding for Tengwa Africa, Vencor and Dü Paint + Tool

1. Keep it simple

Consider the most important information you have to convey. This should be your single-minded benefit, as well as your business name, logo, contact details. Simple, streamlined, solid. This does not mean listing all your services on the vehicle and using stock photos or clipart as examples. We have to keep in mind that vehicle branding doesn’t happen in a stationary environment. There are only a few seconds during which your message can be perceived while on the move. Always aim to be clear and concise. This will solve matters like ‘keeping it simple’ with greater ease and efficiency.

2. Be professional

Fleet branding should always look professional, as the quality of both the design and wrapping say a great deal about the quality of your company as seen with Tengwa Africa. Professional doesn’t have to mean ‘boring’, though. Take full advantage of your new vehicle branding. Fact – you are driving an advert of your business or brand. Drive well, keep the wrapping clean, and take pride in your fleet branding. As always, your vehicle is a direct reflection of your business. How you drive it will impact the opinions and decisions of future clients. Take full advantage of your new vehicle branding.

Vehicle Branding Client - Tengwa Africa-min

Figure 2: Tengwa Africa tanker

3. Choose fonts wisely

When it comes to vehicle branding, decorative fonts do have their place, when applied correctly. However, because fleet branding operates in an environment that is mainly in motion, fonts play an important part, allowing users to still easily read from near and far. Allow your design agency to guide you on this. Make sure to select a font that fits your brand, while remaining easily legible from a distance.

4. Think three-dimensionally

At Creative Caterpillar, we are all about creating designs that are ‘out of this world’.

That said, if creativity should be practical as well. Especially in vehicle branding and fleet branding. If you take a look at the object itself, although not all the same size and proportion, fleet can be viewed from the front, back, and the sides. It is never a case of designing for these spaces in isolation. Consider a design that integrates all available spaces on the vehicle and views them as a three-dimensional whole. Certain spaces on vehicles, especially taut liners as per the Dü Paint + Tool branding, have legal requirements like reflective tape to consider.

Vehicle Branding client Dü Paint + Tool building-min

Figure 3: Dü Paint + Tool in Tzaneen with bakkie branding

In vehicle branding, form always follows function. By working with Creative Caterpillar and keeping these best practices top of mind, we can take your fleet branding to the next level, making your moving advertisement memorable and magical.

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