4 Reasons Building Signage Works

4 Reasons Building Signage Works

  • Attention
  • Affordability
  • Longevity
  • Brand presence

Building signage helps put you on the radar of all who read it. Strong, compelling signage that is well designed even has the potential to convert passers-by into paying customers on your behalf. From basic contact information to special offers and directional signage, building signage is a must. And there is more than one reason why.

1.         Grabs your attention

Building signage serves as a kind of silent salesperson for your company. Exterior signage will draw attention to your place of business and help differentiate it from the competition. Interior signage helps customers locate your product or service, while adding to the quality of the brand experience.

The main purpose of signage is to communicate relevant information and persuade viewers to engage or take action. It’s also a good idea to keep the message short and single-minded. The clearer the message, the easier your audience can relate and engage. Have it done professionally and it can help you stand out from a mile away.


Building signage - client Smul Lekker Local front store window signage-min

Figure 1: Smul Lekker Local signage inside Country Store


Building signage - client Smul Lekker Local window signage-min

Figure 2: Smul Lekker Local window signage


2.         It’s affordable

Many small businesses consider building signage a key component of their marketing strategy. However, building signage isn’t only for branding. It could also be used for directional purposes or to alert staff to hazardous or off-limit areas. PVC signage, thanks to their durable and lightweight construction, are one of the most versatile and affordable building signage forms available. In addition, suppliers have numerous textiles, materials and effects to enhance durability of your signage. Choose well and your cost per impression could be reduced dramatically.

Building signage - client Onelogix VDS corporate identity logo-min

Figure 3: Onelogix VDS corporate identity logo


Building signage - client Onelogix VDS wall signage-min

Figure 4: Onelogix VDS external signage


3.         Adds longevity

Quality, durable building signage should last you a good long while. Signage is not like a print or radio ad that is flighted for a period and discontinued. The building signage is actively working for you every day that it is up on your wall. In addition, the investment is more than justifiable as the amount spent is spread evenly over a long period of time.

Building signage - client BF Petroleum Group corporate identity logo-min

Figure 5: BF Petroleum Group corporate identity logo


Building signage - client BF forecourt signage 3D render-min

Figure 6: BF Petroleum Group forecourt signage


4.         Brand presence

Building signage increases brand awareness by informing people of your presence, drawing them in to learn more about your product or service. Here’s an example of the signage we designed for Dü Paint + Tool, a company in that operates in the southern hemisphere of Africa.

Building signage - client Dü Paint + Tool corporate identity logo-min

Figure 7: Dü Paint + Tool corporate identity logo


Building signage - client Dü Paint & Tool Centurion store-min

Figure 8: Dü Paint + Tool building signage at Centurion store


Building signage, although important, remains a science and an art. To have it developed professionally, please visit Creative Caterpillar for work samples and a business overview.

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