5 Benefits of Corporate Branding

5 Benefits of Corporate Branding

Clients typically choose to do business with brands they share values with.

When developing an out-of-this-world brand, highlighting and dramatising the brand’s intrinsic values help build an emotional connection with the target audience – something equally vital where corporate branding is concerned, and not just in retail or commercial industries, for example.

Corporate branding done right prepares the groundwork for brand loyalty to follow in its wake. And brand loyalty often has the potential to last a lifetime and even be carried over to future generations. In investment terms, corporate branding is what you would call a ‘no-brainer’.

There are virtually limitless benefits associated with corporate branding. Here are five great benefits of corporate branding, which any business can look forward to when having their corporate branding developed by Creative Caterpillar:

1. Client recognition

In corporate branding, strong brands work to build brand recognition with clients. This means when a consumer is shopping around for a specific product or service, they are able to identify your company in the moment. Consumers are generally more likely to select a brand they recognise, as opposed to one they don’t – even if they do not know the company at the time.

2. Competitive edge

Your brand’s ability to differentiate you in the marketplace is what determines its equity. When brands influence the customer decision-making process, such as clients being able to identify your brand in the marketplace, it gives your company a competitive edge over the competition. The more you invest in your corporate branding, the greater the recognition will be. The more the recognition, the better your brand will compete against the competition.

3. New product launch

It is easier and more cost-effective to expand a product line when you already have an established brand and loyal clientele to follow. With a loyal brand following, your customers will be interested in your new product and even look forward to more new releases.

4. Customer loyalty

The recognition and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are attracted to brands they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and even transfers to future generations.

5. Enhanced credibility

A solid, reputable brand fosters credibility with customers, industries – and the marketplace as a whole. As you build your credibility, so you also build your bottom line. Everything goes hand-in-hand, and the more you build your corporate brand, the more likely you are to get the sale.

Corporate Branding - Client inverted Linear Ikamva Logo-min

Figure 1: Ikamva Logo

Corporate Branding - Client Ikamva Feather Banners Mockup 4-min

Figure 2: Ikamva Pull-up Banners

In this example, Creative Caterpillar developed the corporate branding for Ikamva Fuel, a fuel and energy provider based in the Western Cape, South Africa. The corporate branding echoes the company values: building great relationships, personal attention to detail, human approach, all-inclusive, fresh, and open to diversity.

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