04
Dec

How to Integrate Branding into your Corporate Interior Design

Figure 1 – How To integrate branding

How to Integrate Branding into your Corporate Interior Design

Corporate interior design speaks volumes.

Most business owners understand the importance of using consistent branding and are now taking it a step further to link their brand identity to their physical workspace. Creating a well-thought-out office interior space is extremely beneficial in many ways because it reinforces and communicates your company culture and mission to clients and employees.

Let’s take a closer look.

Why corporate interior design is important for your company?

Office space plays a key role to both employees and customers. For employees, it is important to create a space that’s “functional, visually appealing, comfortable and inviting”. Whereas for customers, corporate interior design sets the tone and “tells a story about the brand, professionalism, and success” (ATI Laminates, 2015). Research states the workplace environment accounts for as much as “25% of job satisfaction” (Peter Conant, 2014). Therefore, a branded work environment allows for better team spirits in the office and happier employees. Increase in efficiency and productivity.

Seeing as a branded work environment reinforces company culture and drives the mission of your business, with the corporate interior design you can also set yourself apart from your competition. By transforming your workspace, you can strengthen the personality of your business as well as develop a consistent and clear expression of what your organization values and represents.

When it comes to interior design, there are different types of corporate environments you can integrate into your workspace. These are:

  • Private offices
  • Open offices
  • Cubicles
  • Co-working

What was done for PBT Group

When corporate interior design was done for the PBT Group, the initial phase was planning the whole design layout, taking into consideration the different types of office space they had. The corporate interior design project included; the PBT Group brand identity integration; space planning; lighting & ceiling plan; furniture; design and décor; wallpaper design; partitioning layouts as well as custom-made artwork in a 1650sqm office space.

Figure 2 – PBT Group office space

During the day, employees spend majority of their time in the office. For that reason, the objective was to create an environment that was inviting, supportive, open and well-lit. This corporate interior design was created to accommodate private offices, open offices as well as cubicles because of the different departments. When it came to the office space, a comfortable seating area was put in place to allow employees to enjoy taking a break in the office space.

Depending on your company’s culture, company hierarchy, and type of office space, consider the overall layout and the impact it will have on your customers and employees.

Ways to Integrate Branding into your Corporate Interior Design

Creating an area that is comfortable and adheres to the ergonomics is required to support your brand through your corporate interior design space. You may think you are situated in the best location. But if your interior is not well-thought-out, you are likely to lose out.

Here are some of the ways you can blend your brand identity to your workspace:

1. Signage

Appearance is everything. When it comes to interior design, signage is your most important touchpoint because of the information entailed. If there is no proper signage, people will think you are a disorganized company and have no regard for your products or services rendered. When you integrate professionally made interior signage, you are presenting yourself as a credible and proficient business. Signage must include your company name, brand colours, logo and/or directions. “The signage itself will set the tone based on the company branding” (Right Size Facility). Make sure you have the right signage inside and out.

2. Colour

The brand’s color palette should be seen within the interior space. By selecting the right colors for the work environment you can increase productivity, workplace wellbeing, and the general mood. The great Picasso has once said:

“Colours, like features follow the changes of the emotions”

It doesn’t have to be limited to the walls and artwork, colors can be integrated into the furniture and overall décor. Therefore, consider the following color combinations factors:

  • Blues and greens give a sense of space and peacefulness. Blue has a positive impact on productivity and frequently used in open work spaces. Green is more pleasing to the eye with its calming impact.
  • Red is meant to be an accent color. It should not be used in vast areas because employees will spend less time around there.
  • White makes certain spaces look bigger. However, everything needs to remain white to keep that pristine sparsely look and feel.
  • Yellow is more of an optimistic color because of its vibrant hue. It can increase levels of creativity in the workspace, especially in areas meant for collaboration.
  • Black and greys are used more extensively these days as this creates a sense of formality and sophistication that is timeless and practical.

3. Layout

The layout of an office space definitely plays a role when it comes to corporate interior design. Proper office layouts foster collaboration and productivity among staff members. Employees already work at least 8 hours a day to help the company grow. At least the workspace should motivate and allow them to perform tasks effectively. Here are tips on how to create a better work environment:

  • Light and Space: Lack of light can have negative effects on moods and productivity. If you are considering natural light, you need to take into consideration the office design and layout to ensure more exposure. Give employees enough space, taking into consideration circulation space. You want to create a dynamic, collaborative atmosphere to allow employees to interact.
  • Break-out Spaces: This is a space away from the desk. “These spaces take down barriers to communication and encourage spontaneity in the office” (Amy-Mae Elliott, 2011). This change of scenery allows employees to relax and exchange thoughts.
  • Keep things tidy: Make sure that your work area is tidy. It will show that you are organized. Even though clients may not see the work area, it is still important to create a clean working environment, especially if you are sharing your space with other employees.
  • Brand your workplace: Branding your office has the potential to create a good first impression. Your brand identity should be all around your employees and it should speak to your clients. It should tell your brand story and remind people who you are and what you are here to do.

4. Furniture

Choosing the right furniture is important because it needs to compliment your whole brand look and feel. Depending on the company culture and the type of environment you want to create, you can select furniture that compliments your brand identity. However, it’s not just about the aesthetics but the wellbeing of your employees. For example, chairs are something employees sit on all day. If you opt for the cheap chairs, it will cause a negative impact on your employees. Invest in good furniture. Make yourself feel comfortable.

If you are ready to start branding your interior space, don’t forget these two important factors:

  1. Evaluate and Detail the Needs and Wants: What are the requirements for each office space? What do the employees need in the office? The space should adapt to the needs of your employees, and set the tone for your customers. Example, if a company is highly collaborative at work, they are most likely in need of open spaces to work together. Something more in the lines of sharing major desks and/or office area.
  2. Make it Personalized: Consider areas that allow employees to individualise their environment. Whether they have their own desk or not, personal space is still important. For every space each employee has, allow them to create an atmosphere of their own. “This kind of consideration creates a sense of ownership that is critical to productivity and loyalty” – creating a work environment that employees can actually feel comfortable around.

Interior Design in Practice

From our previous article, 4 Reasons Why a Company Logo Design is Important for Your Business, we mention Genwest as one the companies whose interior space reflects its brand identity.

Figure 3 – Genwest logo

Figure 4 – Genwest Interior Design 3D Render

Before the brand identity is physically applied onto the interior space, it is first planned out to ensure the right configuration, colours and layout is used. When it came to branding the interior space for Genwest, a 3D render was developed in order to design the overall layout of the reception area, cubicles, meeting rooms, co-working space and private offices.

As seen from the logo above, the blue and grey colour palette is used for the internal walls and for the dynamic wall piece and furniture (lighting). The symbolic icons created for the typeface was used within the interior space. They conveyed their office with an open ended creative style and environment. The door openings created with a sharp arch was to depict the symbolic icons found in the logo. The space is as said functional, visually appealing, comfortable, and inviting because of its modern, sleep corporate identity. The over workspace was created in concept to adapt the steel which they supply.

Figure 5 – House of Granite Brand Identity

House of Granite is the most respected and sought after granite and service provider in South Africa. When it came to their corporate interior space, the objective was to fully integrate the brand identity into its showrooms, from the reception area, to the window display and right through to the private office.

Figure 6 – House of Granite Brand with logo

Figure 7 – House of Granite Brand Interior Space

As seen on the images above, this is how the House of Granite brand identity was incorporated into their workspace:

  • Signage: There is a visible sign just above the store front which displays their company’s font-driven logo, sub-brands, colour palette as well as its supporting graphic. The sleek, clean application to the sign goes hand in hand with the polished granite you can expect to find from the company. The brand’s font driven logo can also be seen on the internal walls of the store alongside the supporting graphic.
  • Colour: The colour palette of the exterior signage, furniture, internal walls and wallpaper fits within the brand look and feel. It creates a refined, polished and comforting work environment and leaves a lasting impression for those who enter the store.
  • Furniture and Layout: Managed by a team of skilled designers, the interior furniture and wallpapers were specifically selected to emulate the supporting graphic and granite products – creating a space that is modern and elegant.

By applying the brand elements and colors, and adding iconic furniture such as the Replica Magis One Chairs, we have successfully translated the company’s persona and identity into their surrounding environment, showcasing their products in a professional and elegant manner.
There is a reason why successful businesses spend time and energy ensuring their offices are well-designed. Not only does it create a healthy workplace, but an office environment has the ability to enhance and support the success of a business.
However, at Creative Caterpillar we do not just create corporate interior design but institutional, residential and retail interior design such as Nelson Mandela University’s Ocean Science (institutional) and House of Granite (retail) we also provided plans that can be submitted to council. If you would like us to provide you with a quote on corporate interior design to take your interior to the next level contact us via our website. http://www.creativecaterpillar.co.za/

Reference

1. ATI Laminates http://atilaminates.com/the-importance-of-office-interior-design/
2. DMS Design https://dmsdesign.com/2017/11/15/benefits-branding-company-interior-design/
3. Peter Conant https://workdesign.com/2014/05/desigining-workplace-embodies-brand/
4. Right Size Facility http://blog.rightsizefacility.com/5_easy_ways_to_brand_your_workspace
5. Amy-Mae Elliott https://www.americanexpress.com/us/small-business/openforum/articles/5-great-office-design-tips-from-experts/

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