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The Videographer Cape Town Guide: What is the difference between videography and animation

The Videographer Cape Town Guide: What is the difference between videography and animation

Communicating via various platforms is a key principle of successful marketing. In today’s modern times, branded videos and animation are assets for any business, and a direct influencer of ROI for both small and large companies. There are a variety of ways in which you can communicate your brand, such as through websites and corporate profiles. However, video and animation provide visual experiences that communicate through multiple senses. It may be easy to think that videography and animation are the same thing due to their similarities, but they are not.

‘The Videographer Cape Town Guide’ will explain the differences between animation and videography by using questions of ‘what’, ‘why’ and ‘where’. We will help you to determine which medium would be the best fit for your company’s goals, as well as when each medium would be most suitable for your specific messages.

What is animation?

Traditional animations were drawn or painted on paper sheets and were then photographed or filmed in order to create a moving narrative. Modern forms of animation most commonly require digital applications to produce moving images. In the film industry specifically, skilled designers produce computer-generated imagery (CGI) to add special effects to the narrative. Then we have the gaming industry, which is incredibly popular and gaining more and more traction, especially now during the havoc of COVID-19. And who creates these hyper-realistic gaming experiences? Animators.

What is a Videographer Cape Town?

A videographer is a skilled artist who records live events using a video camera, and quite often very specialised equipment. The genre or type of footage can range from small private events, to documentaries, to weddings, to large-scale films. The material can be created using a camcorder, mobile phone, or a video camera, where the footage is digitally stored and reworked at a later stage to produce the final product.

Why use animation?

Animation is an effective medium for visual communication, as it offers creativity and expression through both sight and sound. Animation attracts more attention than a static image due to the following reasons:

  • Animations can be quick and effective
  • Watching an animation is effortless and entertaining
  • The experience can be interactive
  • Viewers are easily engaged by the motion

Why use a Videographer Cape Town?

You can approach a Videographer Cape Town agency who can assist you in creating impactful videos. Producing quality video content is a very useful marketing asset, and is an excellent way to build brand equity and identity.

Where to use animation?

When it comes to using animation, one could use it virtually everywhere: on websites, social media, e-mail newsletters and other digital platforms. It is versatile enough to be implemented almost anywhere.

Five types of animation:

  • Traditional animation
  • 2D Animation
  • 3D Animation
  • Motion Graphics
  • Stop Motion Animation

Traditional animation
This time-consuming animation is one of the oldest forms of animation. Individual frames need to be illustrated by hand in order to create a sequence of frames, which are then added together to create a visual narrative. A great example of traditional animation are the early cartoons shown on TV.

2D animation
2D animation stems from traditional animation, in that there is a sequence of multiple frames creating movement. The difference between traditional animation and 2D animation is that the creation of the visual content is almost always digital, or at least supported by digital programmes.

Creative Caterpillar designed the corporate identity for Pünchu, a kids fashion brand with an African-inspired look. The Pünchu explainer animation was developed by our team of creators, including our inhouse animator. The purpose of the animation was for the client to better understand the brand.

 

Videographer Cape Town - client Pünchu corporate identity logo-min

Figure 1: Pünchu Corporate Identity logo

 

Video 1: Pünchu animation

 

3D animation

A vast technical skillset is required to produce 3D animation, as it is extremely different from traditional animation. The animator is required to move 3D objects created in a digital space, in order to create life-like motion. An example of where 3D animation is used would be the gaming industry.

Motion Graphics
Motion Graphics is essentially 2D animation that focuses on bringing facts, data and statistics to life through motion. Motion graphics are often used for promotional purposes such as logo reveals or explainer videos. The graphics are usually flat vectors and text created within digital programs. However, photographs and other visual elements can also be incorporated in a collage-like style.

Stop Motion
Stop motion animation is a filmmaking technique that uses hundreds if not thousands of individual photographs to create sequences of motion. The medium is usually 3D objects which are manipulated by the filmmaker, and photographed to create one ‘frame’ at a time.
Claymation is a popular use of stop motion which uses clay characters to tell a story. For in-depth information go to https://www.youtube.com/watch?v=NZbrdCAsYqU

Where to use a Videographer Cape Town

A Videographer Cape Town agency creates entertaining and engaging content that can be used on social media and other platforms. The types of videography are as follows:

  • Explainers
  • Interviews
  • Product reviews and demo videos
  • Live video

Explainer Videos
Explainer Videos help to educate audiences regarding products or services. Storytelling is key for this medium. The category of ‘Explainer Videos’ is also applicable to animation, as explained under the Motion Graphics section above.

BlueChip Mining is an example of an explainer video, with a more corporate tone. This video is of a much longer format than your typical explainer video. However, the purposes of the video called for a longer and more in-depth explanation of the company and what they offer their clients.

 

 

Video 2: BlueChip mining video

 

Interviews

This type of video style is usually implemented in order to feature a celebrity, leader, influencer or special guest. Shooting a high-quality interview requires specialist equipment, video cameras and microphones, as well as great direction from the individual conducting the interview. Post-production is of the utmost importance here, as the filmmaker can cut out content or curate it in order to send a specific message to the audience.

Product reviews and demos
Product reviews go hand-in-hand with explainer videos. These types of videos often focus on the unboxing of a product, the user’s initial response to the product, and finally their experience of using the product. Brand ambassadors are often used as marketing tools to promote certain products in this way. Product review videos should be short, direct, and most of all helpful for the viewer to make their decision on whether to buy the product or not.

Live videos
Live videos work well for social channels. They require creativity and often improvisation. Snapchat, Instagram, and Facebook stories are perfect platforms to live-stream footage 24-hours. They offer the audience casual and informative updates that build the readers’ trust in the brand. Live videos add personality and create a ‘real’ and ‘human’ identity for the brand.

With animation and videography, we recommend the following guides to determine the ideal video length for your platform. Online recommendations are:

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: 1 minute
  • YouTube: 2 minutes or more

In conclusion, according to the Videographer Cape Town Guide, videography has some constraints, meaning that there are certain things a video can’t do that animation can. The Videographer Cape Town guide has explained the differences between animation and videography in order to help you find out which medium to use and when. Contact Creative Caterpillar Design and Brand Agency, your Videographer Cape Town agency, for more information on how we can create effective video and animation content for you.

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